Links: a website’s best friend
Saw this post over at Search Engine Land. I have to say, it serves as a really good overview of what types of links you want to secure for your site. From the blog post:
All links count in some way, even those cloaked in things like nofollow, robot.txt, or a third party tracking code. These types of links may not be SEO friendly, but they do work and depending on where they sit, can go a long way toward boosting your visibility. Even though popular sites like Wikipedia, del.icio.us, and Yahoo Answers use nofollow on their pages, the traffic and visibility they bring to your brand can be huge. If the exposure the site brings outweighs the loss of link popularity, go for the link I say.
Well put Debra! I know that, even though Wikipedia links aren’t followed, I try to place a a link by either creating a page for a company or linking to a site for an entry that makes sense. There’s the branding point of view…. but then there are smaller sites that like to copy the content Wikipedia has. And who knows? Maybe those sites “follow” links.
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