Steve Novick’s TV spot & differentiation of an overall message
I’m not one to be really caught up in anything concerning politics; it’s just something I’ve never truly been interested in. But I have to say, local candidate Steve Novick has a TV spot that I find fairly effective. You can see the embedded Youtube video on his ‘Novick for Senate’ site.
I think the commercial does a good job of differentiating Novick from what everyone thinks a Politician should be. In the same regard, I think on the national scale Barack Obama has the same thing going for him: he just doesn’t seem like a politician.
Sometimes this strategy works for websites as well. Position your site a little differently from your competitors; don’t go for the typical sales approach. Who knows - your target audience just may like seeing something a little bit different and fresh…
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