Top 4 indications that your site needs some SEO help
I’m a big fan of lists. Though, not just a regular “top 5″ or “top 10″ - how about a list of the top 4 indications that your site needs some SEO help? Here we go:
- Your home page’s title tag is “Home.” Well, that’s great and all… at least when I’m on that page I know where I am on your site. But let’s see some detail!
- When asked if your site is in frames, you respond with a, “Well, duh of COURSE it is!” I remember a good friend’s personal site back in the day that actually looked kinda cool with frames. Unfortunately, frames has gone the way of the dodo bird… except that they aren’t extinct (I see them on a daily basis… still…)
- You publish lots of articles for syndication purposes… but they don’t exist on your site. You’re already writing the content! Get an optimized resources section with high-level summary pages for each article and, if you choose to, get a registration form to capture leads if someone wants to read an article in its entirety!
- You don’t have dedicated, standalone pages for specific products / services. Search engines <3 pages that are on topic, clear, and to the point. You don’t want to have a services page (well, maybe a higher level services page that talks in some fashion about what you currently offer) that talks about all three of the products you offer. Break it up to several pages that each talk about one specific product or service.
Of course there are many other indications… but these four are ones that you can quickly scan a site (hopefully not your own!) and tell if they’ve done a good job optimizing it.
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