SEO Hell Yeah! | Search Engine Optimization, Online Marketing & Beyond

As you can tell, I am a video game connoisseur. If I’m not doing some fun activity (watching Dr. Phil, cycling, etc.) with my fiancée I’m probably playing video games with my family or friends (I can hook anyone up with my Playstation Network ID or my Wii Friend Code if anyone wants it…).

That being said, I do visit Gamestop’s website from time to time.  I sift through upcoming releases, reserve games online and also check out their Gamestop Blog.  I think Gamestop has the right idea: individuals who game love interacting online about their hobby, participating in communities and sharing info amongst one another.  But the Gamestop Blog has a long way to go if they truly want to capitalize the opportunity of having a blog and immediately becoming an authority figure in the video game world.  Here are some easy ways the Gamestop.com Blog can improve and take its content & viewership to a whole other level:

1. Where are the RSS feeds?  Give your readers the chance to subscribe to your feed on their chosen RSS reader or through email subscriptions.  Setting one up will take you literally minutes by using Feedburner.
2. Throw some social media calls-to-action on the bottom of your posts.  If I like your content, give me a two-click way to email my friends that particular blog post.  Or give me the chance to Digg your post if I find that it’s something a lot of people would enjoy.
3. Why can I view single blog posts?  The title of each blog post should be clickable and should take you to that post.  That way, it’s also easier for people to send individual posts to friends, etc.
4. Make that title tag ‘pop’ a bit more by including some keyword phrases (GameStop Blog featuring Playstation 3, Xbox 360, Wii & handheld gaming news).
5. Use Wordpress.  Seriously.  Using Wordpress will allow you to easy implement all of these aforementioned ‘fixes’ and give you even more visibility for your awesome blog.  Skinning it up to look just like what it looks right now wouldn’t be too hard either.

So there you have it.  Five easy ways Gamestop can improve their gaming blog and really increase its online visibility.  I hope they do too, because they have some really good & unique content on there.  Implementing these fixes will only foster a growing community and encourage reader participation.